Genuine Salespeople vs Lead Converters

Not to state the obvious… but there’s been a shift for both Realtors and LO’s. No, I’m not talking margin compression or automation or tech. But what it truly means to be a “Retail” Loan Officer or Realtor! I’ve watched this evolution occur over the past few years and I don’t know if we’ve lost our way or just morphed into something… Different… Let me explain.

Zillow, Redfin, and EXP Realty lost how much?!?!

Real Estate and Lending continue to evolve as they embrace technology at every turn! The results aren’t in question, we know technology offers a better overall experience for the clients and we know its improves efficiencies across the board….What we don’t know is at what cost! Zillow, Redfin,, EXP Realty, and pretty much every retail mortgage lender and bank for that matter continue to struggle to right size their companies and find balance!