Here's how to get found on mobile devices with local search…
Lot's of people know they SHOULD be doing this but here's HOW to do it.
The percentage of consumers using mobile devices to search is SKYROCKETING, and mobile search cannot be ignored.
1. Create a Yelp account for your business: Whenever an iPhone or iPad user searches for a local business using Siri, the results are powered by Yelp. That’s right. If you’re not on Yelp, iPhone users are not going to find you in local searches.
But wait, it gets worse. The results that Yelp returns to Siri are based on Yelp reviews. So the top result returned is going to be the Realtor with the most positive reviews. The simple fact is, if you want to be found in mobile search, Yelp is essential. And simply having a business account is not enough. You need positive reviews as well.
Click here to create a Yelp business page.
2. Google Plus Local pages. But wait, there’s more … Google Plus Local pages are not just indexed in mobile Android searches, they are indexed in three additional types of searches: regular Google searches, Google Map searches and Google Plus searches.
Google Plus Local pages are similar to Facebook business pages, but they have better SEO. You don’t have to post to your Google Plus Local page like you would a Facebook business page, but if you have time you should, simply because the SEO in phenomenal. The essential elements are a complete bio, contact information, and some photos. And then you’ll want to ask for a few reviews.
3. Below is a list of the top mobile apps used for local searches. The associated links (just click) will take you to the page or site where you can set up your own business listing for that site.
- Google Maps (All you need is the Google Plus Local page from above.)
- Apple Maps (All you need is a Yelp account!)
There is one more site/tool I’d like to tell you about: Yext is a syndication tool for business listings. You create one powerful local listings page on Yext, and Yext will syndicate your business information to most of the sites listed above plus dozens more.